This is a unique industry in which creativity is a valued part of our everyday existence. Yet all of us, myself included, sometimes experience those mental blocks where no matter how hard we try, we can’t generate a new or creative solution.
Whether you’re working on new ideas for a current client, looking for innovative ways to generate business or facing a challenging workplace problem, fresh creative thinking can help you achieve your objectives more quickly. Studies have shown that all of us have the ability to be creative thinkers. Given the proper stimulation those ideas will flow!
Do you need a creative breakthrough? Here are six smart ways to get your creative juices flowing:
1. Take a Break
This may sound counterintuitive, but sometimes the most productive thing to do is step away from the problem in order to move closer to a solution. Go for a long walk, read a book, work out at the gym, take a shower; do something that takes you away from the challenging task. Try anything that will clear your head and give you a fresh perspective.
2. Keep an Idea Journal
I like to carry a notepad with me at all times. Some of my most creative ideas come when I’m miles from the office, both literally and figuratively. I may be sitting in the dentist’s office waiting room or stuck in traffic, but when inspiration hits I have my notepad and pen with me to record my thoughts. I also keep a notepad on my night table for middle of the night inspirations.
3. Ask for Help
On most mornings I start my day by going to my local fitness club for exercise. If I’m stuck for a creative solution, I share my challenge with a workout buddy. I’m sure you’ve heard the old adage “two heads are better than one”. Some of my most creative ideas and solutions to my challenges were the result of my morning conversations.
4. Sleep on It
Here is a innovative technique I learned many years ago: Before I go to bed, I focus my attention on a problem I want to solve. This is different than worrying about it. I just say to myself and write down “I need help with X.” This technique allows the challenge to be planted and managed in the subconscious mind. The result? I frequently wake up with a smart solution.
5. Use Technology
Consult supplier websites. They are great sources of creative ideas. Many have case histories you can easily duplicate with your own clients. Bookmark your favorites. Viewing them on a regular basis can lead to some very creative ideas. Industry research sites such as PromoMarketing.com can also help when you’re stuck. Doing a Google search with some keywords is bound to turn up some ideas you may have never thought about.
6. Stay Educated
Educational opportunities are plentiful in our industry and many are free. Training classes at industry trade shows, webinars and videos are all helpful. As an industry educator and business coach I make it a habit to frequently attend workshops given by others in our industry and I always come away with new and creative ideas to boost my business.
Speaking of education and creative ideas, this week on Thursday, April 3, I’ll be hosting a free webinar: Skyrocket Your Sales with 4 industry experts. If you’re looking for fresh ideas you haven’t heard before and new and innovative sales strategies, you’re going to love this event. Reserve your free spot here or get the replay.
This week’s question: What have you done when you’re feeling stuck and need some inspiration? What helps to get your creative juices flowing? Share your comments below.
Promo Biz Coach Rosalie Marcus is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at www.promobizcoach.com.
